or in a restaurant, to the most unusual and bizarre

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Just as evidenced by the name, the goal of the social network is to capture moments in real time , without being able to use post-production, filters, or any other trick that modifies the original shot. The content published lasts one day and is reminiscent in some aspects, especially for the appearance-disappearance of content, of the social network Snapchat, while it acts as a counterbalance to Instagram in its desire to capture what is happening directly, thus effectively prohibiting modifications and filters that characterize Zuckerberg's social network. The result is quite predictable: there are shots coming from every moment of the day, from the most typical photos in front of a computer  ones such as taken in the bathroom or even of a girl during an obstetric visit.


Casey Newton, Senior editor of The Verge and social media expert, commented that BeReal " is the first social network where every single post is ugly " and this seems to be the objective of the platform: to capture the real, the everyday, even in its ugliness, without pretensions Mobile Phone Number  or artifices. «Your friends, really» is, in fact, the slogan of the social network, which defines itself as « the first unpredictable and spontaneous platform where you can share your real life in a photo once a day » . Compared to Instagram, then, there are no likes or followers, thus putting all users of the platform on the same level, without anyone gaining more importance based on the numbers on their profile.





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